NBC Puts Olympics Video on Snapchat

NBC is partnering with Snapchat to reach younger audiences by sharing Olympic highlights, hoping to boost live viewership. This partnership includes advertising revenue sharing, which Snapchat promotes as a way to leverage its large young audience. Despite this, there are concerns about Snapchat's ability to scale and meet market expectations. Meanwhile, Comcast is diversifying its media strategy by investing in DreamWorks and BuzzFeed, aiming to compete with Disney and reach younger audiences through platforms like Snapchat.

In what ways is Comcast evolving as a media company in relation to its traditional cable business?

What role does BuzzFeed play in NBC's strategy to reach younger audiences during the Olympics?