Marketing - Discrepancy of Assortment

The video tutorial explains the role of distribution channels in connecting producers with consumers, focusing on overcoming the discrepancy of assortment. This discrepancy arises from the difference between the products a producer makes and what consumers want to buy. The tutorial highlights the importance of sorting in distribution, ensuring that consumers have a variety of options to choose from. It emphasizes the need for producers to offer a range of products to meet consumer demands, thereby overcoming the discrepancy of assortment.

What role does sorting play in distribution channels according to the text?

Why is it important for companies to overcome the discrepancy of assortment?