3rd Generation Mobile Phones: A Retail Push in Britain

3rd Generation Mobile Phones: A Retail Push in Britain

Assessment

Interactive Video

Architecture

KG - University

Hard

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The transcript discusses the cautious rollout of 3G technology in Europe, highlighting the expectations of phone manufacturers and networks for features like handheld gaming and video calling to become popular. Motorola plans to release new 3G phones for the Christmas season, while some networks remain hesitant about a major marketing push despite significant investments in 3G licenses. The new handsets incorporate many digital innovations, including high-quality video capabilities and personal digital assistant functions.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some expected features of 3G phones that manufacturers believe will be popular?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How are the new handsets described in terms of their capabilities compared to traditional phones?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do high-quality video cameras and displays play in the new 3G phones?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do some cell phone networks face regarding the rollout of 3G services?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might some networks be hesitant to launch a major marketing push for 3G technology?

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