How Redfin Helps Pave the Way for Women in Tech

Redfin successfully recruited women from non-technical roles and trained them as engineers, leveraging their collaborative skills. This approach, combined with a focus on diversity, led to improved business outcomes, including a $30 million increase in revenue. Redfin's data-driven culture ensures continuous measurement of diversity and success. The company also utilizes a rich data set for accurate home valuation, adapting well to economic changes.

What strategies did Redfin use to recruit women who were not traditionally seen as technical candidates?

How did Redfin measure the success of their diversity initiatives?

What impact did adding women to the team have on Redfin's home touring product?

In what ways did the diverse team approach the development of software differently?

What lessons can other companies learn from Redfin's approach to diversity and inclusion?