Cranberries Are In a Real Jam

The video discusses the impact of the pandemic and a severe drought on cranberry crops in Massachusetts, highlighting that while the pandemic had a minor effect, the drought significantly reduced crop yields. Climate change is causing harvest delays due to warmer falls and winters, affecting cranberry color and growth cycles. Despite these challenges, cranberry prices remain stable for consumers, though growers face increased costs. The industry must adapt to climate change, with growers already making changes. Capital challenges persist, with potential for private investment in small family-owned farms.

Why are cranberry prices considered price inelastic according to the discussion?

What potential future changes might cranberry growers need to implement to adapt to climate change?