Marriott CEO Sorenson on Starwood Deal, Brexit Fallout

Marriott CEO Sorenson on Starwood Deal, Brexit Fallout

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the merger between Marriott and Starwood, focusing on the integration of their loyalty programs and the strategic importance of maintaining a wide range of brands. It highlights the challenges and opportunities in the travel industry, including competition from online booking platforms and the impact of global market dynamics such as Chinese investment and Brexit. The emphasis is on leveraging loyalty programs to enhance customer experience and drive direct bookings.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the conversion ratio of Marriott rewards points to Starwood points?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the main concerns of Marriott and Starwood members after the announcement of the merger?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the attractiveness of the Starwood loyalty program?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Marriott plan to enhance customer loyalty through the merger?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Marriott intend to compete with companies like Expedia and Priceline?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected trends in Chinese investment in the hotel industry?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does the weak pound have on travel to the UK?

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