Selling Trust through Building Relationships

The video tutorial emphasizes the importance of trust in selling. It explains that trust is built by offering free value, allowing potential customers to know and like you. This trust leads to initial and repeated sales. The process involves identifying those who need your product and ensuring they trust you enough to make a purchase. The cycle starts with giving away something for free and ends with gaining trust, which results in continuous sales. The tutorial concludes by questioning how one is selling their trust today.

Describe the relationship between giving away free things and building trust.

What is the ultimate goal of establishing trust in the selling process?