Novartis CEO Says Trump Discussed Pricing With Drug CEOs

Novartis CEO Says Trump Discussed Pricing With Drug CEOs

Assessment

Interactive Video

Business, Health Sciences, Engineering, Biology

University

Hard

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The video discusses the concept of reducing drug prices through performance-based pricing in the pharmaceutical industry. It highlights the example of Entresto, a drug for heart failure, which has shown to reduce hospitalizations by 20%. The discussion includes the potential savings for the healthcare system and the shift towards outcomes-based contracts. Regulatory challenges are addressed, and the current implementation of such contracts in the US and Europe is explored. The video concludes with a positive outlook on the future of performance-based pricing.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the 20% reduction in hospitalization mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How are companies like Novartis adapting to performance-based pricing in the current market?

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