Digital Marketing for Beginners

This video tutorial introduces digital marketing for beginners, covering key channels like SEO, social media, email, mobile, and pay-per-click advertising. It emphasizes the importance of marketing basics, such as the marketing mix and SWOT analysis, applicable to both digital and traditional channels. The tutorial explains content marketing as a tactic used across digital channels to engage audiences. It also highlights the unique aspects of each channel, such as SEO's focus on search keywords and social media's role in brand awareness.

How does social media marketing differ from other digital marketing channels?

What are the key features of email marketing as a digital marketing channel?

Describe the concept of mobile marketing and its importance.

What is pay-per-click advertising and how does it work?