Marketing - What kinds of Data can we use

The video tutorial discusses how marketers use data to make informed decisions. It explains the difference between secondary and primary data, highlighting sources like the Internet, company records, and public records for secondary data. For primary data, it covers methods such as surveys, checkout scanners, and observations. The tutorial emphasizes the importance of both data types in guiding marketing decisions.

What is secondary data and how can it be useful for marketers?

Describe the different sources of secondary data mentioned in the text.

What is primary data and how does it differ from secondary data?

List the methods mentioned for gathering primary data.

How can observations be used to generate primary data?