VOICED: Jewellers see shine in ethical gold

The video discusses the Ultra Hip Paris Concept store's use of ethical gold, sourced from a fair trade mine in Colombia. The gold is traceable and produced with minimal environmental impact. The process involves collaboration with goldsmiths in France and aims to maintain transparency. Despite ethical gold costing 15% more, the extra cost is not passed on to customers. The video highlights the challenges and future potential of ethical gold in the market.

What is the significance of ethical gold in the jewelry industry?

How does the Ultra Hip Paris Concept store ensure transparency in their jewelry production?

What challenges did the team face in creating ethical gold jewelry?

What are the potential benefits of using ethical gold for the environment?

In what ways does the production process of ethical gold differ from traditional methods?