The Future of Samsung in China

The transcript discusses Samsung's handling of the Note 7 recall, particularly in China, where initial decisions not to fully recall the phones led to consumer distrust. Smartphones are vital to Samsung's profits, and the Note 7 was key to their strategy in China. The recall crisis poses a significant challenge, requiring transparency and customer care. The situation also impacts Samsung's leadership and brand reputation, with J Lee stepping into a more prominent role.

In what ways did the Note 7 serve as a significant product for Samsung in the Chinese market?

What steps should Samsung take to regain consumer trust after the Note 7 issues?