TED: The business benefits of doing good | Wendy Woods

The video discusses the limitations of corporate social responsibility (CSR) and introduces the concept of total societal impact (TSI) as a more effective approach for businesses to address global challenges. It highlights examples from companies like Mars, Airbnb, and Standard Bank, showing how TSI can lead to both societal benefits and business growth. Data is presented to demonstrate the financial advantages of TSI, and the growing interest from investors in socially responsible investing is noted.

What was the total amount donated by developed countries to developing countries a few years ago?

Why is corporate social responsibility (CSR) considered insufficient for addressing the world's biggest problems?

What does TSI stand for and how does it differ from TSR?

How does Mars ensure a stable supply of cocoa for its products?

What are some benefits that companies experience when they perform strongly on TSI?

What role do investors play in the shift towards total societal impact in businesses?

In what ways can businesses ensure their growth while addressing societal challenges?

What are some examples of how Airbnb incorporates total societal impact into its business model?

How does Standard Bank's approach to supporting black-owned enterprises differ from other banks?

What challenges does the speaker identify regarding the current efforts to solve global problems?