The Swiss Company Reinventing Running Shoes With Clouds

The video discusses the journey of a Swiss company that innovated a unique running shoe with a special outsole design called 'clouds'. The company faced challenges in gaining credibility and expanded its market to the USA, achieving significant sales growth. They maintain a lean operation by outsourcing manufacturing and logistics, aiming to grow in the $15 billion running market.

What strategy did the company use to manage their manufacturing and logistics?

What is the estimated size of the running market worldwide?