Writing Sales Proposals: Winning Hearts and Minds

Writing Sales Proposals: Winning Hearts and Minds

Assessment

Interactive Video

Business

Professional Development

Hard

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Bill Carmody explains the essentials of writing effective sales proposals. He emphasizes understanding the audience's needs to secure a 'yes' and outlines the key components: what, why, who, when, where, and how. He differentiates between the emotional appeal of presentations and the logical backing of written proposals, highlighting that people buy on emotion and justify with logic.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How should a sales proposal be structured according to the speaker?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two types of documents mentioned that are important in a sales proposal?

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