Swatch CEO Surprised by Success of the MoonSwatch

The transcript features an interview with Nick Hayek discussing the success of the Omega Moon Swatch, future plans for Swatch in 2023, and the brand's market strategy. Hayek emphasizes the importance of maintaining production in Switzerland and the potential for growth in both the US and Chinese markets. He also discusses the value of exclusive products over luxury, the impact of economic conditions on the business, and the role of watches as assets. The conversation touches on the importance of emotional connection with products and the potential for Swatch to continue innovating and surprising the market.

How does Nick Hayek differentiate between luxury and exclusive products?

What is Nick Hayek's perspective on luxury products and their accessibility?

What potential does Nick see in the Chinese market for fine products?