Cyber Security for Absolute Beginners - 2022 Edition - Part 02 - How We Are Tracked Online

The video tutorial explores the evolution of online advertising, focusing on the sophisticated tracking technologies used to serve targeted ads. It explains how companies collect and analyze browsing data, often without transparency, to influence pricing and consumer behavior. Techniques like canvas fingerprinting and cookie syncing are discussed, highlighting privacy concerns and the need for users to protect their data. The tutorial emphasizes the importance of understanding these processes to ensure online privacy.

How do companies track users' browsing behavior across different websites?

What is the primary purpose of the technology used in online advertising?

What is canvas fingerprinting and how does it work?

Explain the concept of cookie syncing in online tracking.

What are some ways companies can identify users across multiple devices?

Discuss the implications of companies claiming to collect anonymized data.

What steps can individuals take to protect their privacy while browsing the Internet?