How IBM's Watson Is Eliminating Bias in Advertising

The video discusses the prevalence of bias in advertising and how AI can help address it. IBM has launched a research study to scientifically tackle bias, aiming to improve brand communication. AI can identify bias in advertising results, ensuring all communities are addressed. The video also highlights the shift from traditional methods like cookies to real-time predictive AI, enhancing consumer privacy and communication. IBM's Watson Advertising applies these AI tools to optimize advertising effectiveness.

What is the obligation of the advertising industry regarding bias?

How can AI help in identifying bias in advertising?

What changes are expected in the advertising industry due to AI?

What are the potential benefits of using predictive technologies in advertising?

In what ways has the application of AI tools improved advertising effectiveness?