Why Verizon's Subscriber Growth Is Slowing

Why Verizon's Subscriber Growth Is Slowing

Assessment

Interactive Video

Business

University

Hard

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The video discusses Verizon's challenges with subscriber growth due to competition from T-Mobile and AT&T, which offer cheaper plans. Despite this, Verizon focuses on network quality over pricing. Financially, Verizon exceeded earnings expectations, aided by cost reductions in its wireline division. The company is also pursuing strategic mergers and acquisitions, particularly with Yahoo, to enhance its digital advertising capabilities. Verizon aims to integrate Yahoo's programmatic advertising platform with its existing assets to gain scale in the digital market, as wireless growth slows.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Verizon's strategy regarding acquisitions, particularly in relation to Yahoo?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is digital advertising considered a key initiative for Verizon?

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