Are Media Providers Ready to Cut the Cord?

The video discusses the rapid growth of mobile media and its impact on traditional television. It highlights the shift in consumer behavior towards online and mobile video consumption, driven by large-screen devices like the iPhone. Media companies are adapting by making content available online and exploring new monetization strategies, such as subscriptions and advertising. Despite the shift, traditional pay TV remains economically significant. The video also covers the challenges media companies face in balancing new and traditional revenue streams.

In what ways are companies like CBS responding to changes in media consumption?

What is the projected growth in online advertising by 2019, and what is driving this growth?