Building Your Personal Brand

The video discusses personal branding, emphasizing the importance of storytelling and building a brand independent of one's employer. Aliza Licht shares her career journey, highlighting her experience as DKNYPR Girl and the lessons learned about brand storytelling. The video also covers strategies for social media presence, the importance of diversification across platforms, and common professional mistakes. Key advice includes being active on LinkedIn, not oversharing, and engaging in meetings.

Why is it important to diversify your social media presence?

What advice does the speaker give regarding the use of new social media platforms?

How should one approach the use of video content on platforms like Instagram?