TED: 3 ways your company's data can jump-start climate action | Massimo Russo

The video discusses the concept of smart cities, highlighting the potential for seamless transportation, health monitoring, and shopping experiences. It emphasizes the importance of data sharing among companies, individuals, and cities to achieve these goals. The main challenge is overcoming the fear of losing competitive advantage, termed FOMA. The video suggests that companies are more willing to share data if it serves a common purpose, like combating climate change. It outlines three actions to promote data sharing: finding new data sources, developing sustainability solutions quickly, and acting together for change. Examples from agriculture and transportation illustrate these points.

What is FOMA and how does it differ from FOMO in the context of data sharing?

What actions are suggested to promote data sharing among companies?

Can you provide an example of how data sharing can benefit agriculture?