Pursue substance over image

The transcript discusses a major construction project at the National Exhibition Center in Birmingham, initially funded by the EU. The speaker, Andrew, evaluates the project and decides it is not a good investment, opting to focus on internal improvements rather than external facades. After consulting with the team and the council, the project is canceled. The lesson learned is the importance of prioritizing substance and visitor experience over superficial image enhancements.

What was the major concern regarding the construction project at the National Exhibition Center?

What did the speaker decide to do four days into the project?

What lesson did the speaker learn from the project experience?

How did the speaker feel about the focus of the project team?

What was the speaker's priority regarding the visitor's experience?