U.S.-China Trade 'Ambiance' Impacts Azimut Benetti: CEO

U.S.-China Trade 'Ambiance' Impacts Azimut Benetti: CEO

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the impact of US-China trade tensions on the yachting market, highlighting the challenges and opportunities in the Asian market, particularly in China. It also examines the Russian market's dynamics and the potential growth of the middle class. The discussion shifts to strategies for promoting yachting in China, considering cultural and political factors. The potential effects of Brexit on the yachting industry are analyzed, focusing on trade barriers and currency fluctuations. Finally, Fraser Yachts' business strategy and market position are explored, emphasizing its independence and potential partnerships.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the demand from China for yachting products expected to change?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the exchange rate affect the British industry in relation to the European market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are being considered to enhance the brokerage business of Fraser Yachts?

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