Gurley: Uber, Didi Deal Win for Both Companies

Gurley: Uber, Didi Deal Win for Both Companies

Assessment

Interactive Video

Business

University

Hard

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The video discusses Uber's strategic shift in China, highlighting its focus on the Chinese market and the potential for growth due to low car ownership. It details Uber's partnership with DD, where Uber holds a 20% stake, and the implications for both companies. The challenges Uber faced in achieving profitability in China due to fierce competition are explored. Finally, the video examines Uber's hyper-local strategies in different markets, emphasizing the need for tailored approaches to succeed globally.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might the relationship between Uber and DD evolve following their recent deal?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the competitive landscape that Uber faces in China?

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