De Beers CEO Sees Signs of US Diamond Demand Recovery

The video discusses the current state of the diamond market, highlighting the impact of lab-grown diamonds on demand, particularly in the US. It outlines marketing strategies, including partnerships with retailers like Signet Jewellers, to promote natural diamonds. The video also covers cost-cutting measures by De Beers to improve efficiency and discusses market trends in China and India, noting India's growing importance in the diamond market.

What steps has De Beers taken to improve efficiency while also increasing marketing efforts?

What is the current status of diamond demand in China compared to India?