Animated GIFs Have Major Reach — And Television Is Capitalizing On It

The video discusses the widespread use and impact of GIFs, highlighting their popularity during live events like the Oscars and the Super Bowl. It explores the statistics of major GIF platforms such as Tenor and Giphy, emphasizing their vast reach and user engagement. The video also delves into the factors that contribute to a GIF's success and the real-time collaboration involved in creating and publishing GIFs during live events. Additionally, it touches on the monetization of GIFs and their extensive use by organizations like the NFL and TV programs like The Bachelor.

How did the viewership of the 2020 Academy Awards compare to the number of views garnered by GIFs from the event?

What role do live events like the Oscars and the Super Bowl play in the popularity of GIFs?

What factors contribute to the popularity of specific GIFs on platforms like Giphy?

What strategies do social media managers use to create and publish GIFs in real time during live shows?

Discuss the significance of Giphy's ad platform launched in 2018 for brands and organizations.