Roger Dubuis CEO: Business in China Continues to Grow

The video discusses the luxury market's expansion in China, the impact of currency volatility and Brexit, and the importance of Chinese tourists. It highlights the company's strategy of following tourist trends and adapting to market changes. The discussion also covers the brand's unique position against competitors like supercar and yacht makers, emphasizing its niche clientele. The video concludes with insights into marketing campaigns and the development of local markets in the USA and other regions.

In what ways do the company's competitors differ from traditional watchmakers?

What is the significance of the campaign 'dare to be rare' for the brand?