Fighting the Dulling Demand for Diamonds

The video discusses the similarities between lab grown and natural diamonds, highlighting that they are chemically, physically, and optically identical. It explores the pricing dynamics, noting that lab grown diamonds are significantly cheaper. The video also examines the value and investment aspects of diamonds, suggesting that the traditional reasons for buying natural diamonds are diminishing. Additionally, it covers the growing trend of colored gemstone engagement rings and the increasing market share of lab grown diamonds, emphasizing their affordability and sustainability.

What is the significance of the GIAIGI in distinguishing between diamonds?

How has the market for lab grown diamonds changed over the past few years?

What are the implications of the price drop in natural diamonds for consumers?