Apple May Acquire a Film Studio in 2019, Wedbush's Ives Says

The transcript discusses Apple's market challenges, particularly in China, where iPhone sales have declined. It explores Apple's pricing strategy and the potential need for price cuts. The focus shifts to Apple's services and content strategy as a way to offset iPhone market saturation. Financial performance is analyzed, highlighting strong margins in the services sector. The potential for content acquisitions is discussed, with Apple considering moves to strengthen its market position. The transcript concludes with a discussion on Apple's buyback strategy and future investment plans.

What challenges does Apple face in competing with Netflix and Disney in the content market?

How significant are the margins in Apple's services business compared to its hardware sales?

What strategic moves should Apple consider to enhance its market position in the coming years?