Overview of Marketing Strategy

The video tutorial discusses how to develop a marketing strategy by understanding your product, business, and target market. It emphasizes the importance of creating awareness to drive sales and suggests using SWOT analysis to identify internal strengths. The tutorial also highlights the need to analyze competitors and position your product accordingly. It concludes with a recommendation to consider external factors using tools like Porter's Five Forces to identify opportunities and threats.

What factors should be considered when determining your strategic orientation?

In what ways can competitor analysis impact your marketing strategy?