Why Google Needs a Messaging Hit

The video discusses the shift from email to messaging platforms as the primary mode of communication, highlighting Google's challenges in competing with established platforms like Facebook and Tencent. It explores Google's strategic dilemma of whether to buy or build to close the gap, referencing past efforts like Google Plus. The video also examines the monetization potential of messaging platforms, noting that while Facebook is still in early stages with WhatsApp, Google faces an uphill battle in capturing market share and monetizing its services.

What are the primary reasons Google is lagging in the monetization potential of messaging platforms?

How does the user base of messaging platforms impact Google's ability to compete?

What challenges does Google face in trying to catch up with Facebook and other messaging companies?

Discuss the implications of the buy versus build dilemma for Google in the context of messaging apps.

What potential strategies could Google employ to integrate its messaging services effectively?