Channel Stuffing

The video tutorial discusses the Four Ps of marketing, focusing on 'place' or distribution. It introduces channel stuffing, a practice where more goods are sent to distributors than needed to inflate sales numbers. This is often done near the end of reporting periods. While not necessarily unethical, it is not a sustainable long-term practice as it may upset distributors. The video advises caution when using this technique and highlights its importance for marketers and business people.

In what situations might a company engage in channel stuffing?

Why should marketers be cautious about using channel stuffing?