Dissecting Europe's Growing ETF Market

The video discusses the European ETF market, highlighting its rapid growth compared to the US. It covers the interest of US issuers in expanding into Europe, driven by market opportunities and regulatory changes like MiFID II. The video also mentions popular European ETFs, such as Vanguard's VUSH.

What are some of the challenges faced by US issuers looking to enter the European market?

Can you name a popular European ETF mentioned in the discussion?