Chinese Sports Apparel Maker Anta Is Following the Nike Playbook

Anta Sports holds a 15% share of China's $43 billion sports apparel market, aiming to surpass Nike and Adidas by 2025. The company is expanding its global presence by signing NBA star Klay Thompson for endorsements and launching new products. Anta's growth strategy includes acquiring AMR Sports for $5.2 billion and a licensing deal with FILA. Over the past two and a half years, Anta's revenue has increased by 80%. The company anticipates further growth with the 2022 Winter Olympics in Beijing and potential benefits from the trade war, positioning itself as the 'Nike of China'.

What strategy is Anta Sports using to combine growth within China and overseas?

What significant event is expected to boost Anta Sports' revenue in 2022?