Ethical Standards and Procedures in Multinational Corporations

The video explores the ethical standards and procedures of multinational corporations, focusing on business ethics, stakeholder interests, and the challenges faced by these corporations. It discusses the structure of multinational corporations, their labor practices, and the ethical concerns related to worker treatment and environmental impact. The video also highlights the importance of cultural sensitivity in marketing strategies for global markets.

How can multinational corporations ensure they are meeting the basic human rights of their workers?

What are the environmental concerns associated with the operations of multinational corporations?

What role does local culture play in the marketing strategies of multinational corporations?

What strategies can multinational corporations implement to avoid marketing failures in international markets?