How Protocol Helped Cruise Industry Escape Ebola Virus

The transcript discusses the cruise industry's efforts to control viruses, particularly norovirus, and the challenges it faces, including media coverage and crises like the Italian coast wreck and Ebola. It highlights the impact of media on public perception and bookings, leading to discounting issues. The industry aims to end last-minute discounting to improve financial stability and customer satisfaction.

What is the significance of discounting in the cruise industry as mentioned in the text?

What future changes does the cruise industry anticipate regarding passenger capacity?