Vodafone mobile phones in the 1980s

Over the past few years, business communication in Britain has transformed significantly. Mobile phones, once a niche product, are now available in high street outlets, with Vodafone opening a shop in Swindon. While most subscribers are medium or large businesses, Vodafone aims to target small businesses. Computers can also use the cellular network, though hardware is mainly produced by American and Japanese companies. Vodafone plans to float the company in October, amid competition from cable and wireless providers.

What significant change has occurred in business communication in Britain over the past few years?

• The increase in fax machine usage

• The introduction of email

• The rise of portable phones

• The decline of landline phones

Where did Vodafone recently open their first shop?

• London

• Manchester

• Swindon

• Birmingham

What is Vodafone's next target market for portable phones?

• Individual consumers

• Small businesses

• Medium-sized businesses

• Large corporations

What is a minor part of the company's business according to the transcript?

• Shareholder discussions

• Hardware for computers

• Cellular network services

• Portable phones

What is a potential threat to Rakel's business?

• Portable phone prices

• American and Japanese hardware

• Cable and wireless companies

• High street shops