SPEECH: Robert Redford on event at the Celebrate Sundance Institute at Beverly Hills CA. (Footage by WireImage Video/Get

The video discusses the origins and significance of the Sundance festival, emphasizing the labs as its core. It highlights the role of Michelle, a key figure who joined early on, bringing energy and intellect. Her commitment and influence have been vital in shaping the labs, especially during challenging times, leaving a lasting legacy.

What was the primary purpose of creating the festival as an extension of the labs?

• To compete with other film festivals

• To showcase only international films

• To provide a community space for filmmakers

• To generate revenue for the labs

According to the speaker, what is considered the core of Sundance?

• The labs

• The awards ceremony

• The international guests

• The film screenings

What was the initial group that started the labs described as?

• Highly funded

• Small and inexperienced

• Large and diverse

• Lean and mean

Where did Michelle come from before joining the labs?

• Chicago

• New York

• Los Angeles

• Boston

What qualities did Michelle bring to the labs?

• Marketing strategies and public relations

• Technical skills and artistic vision

• Financial expertise and negotiation skills

• Electric energy and keen intellect