SWAROVSKI ELEMENTS and Rodeo Drive Lighting Ceremony

The video discusses a Swarovski installation on Rodeo Drive, featuring 45,000 elements and digital interaction via Twitter. Tweets with the handle @Swarovski_ELEMS appear on-site and are streamed on YouTube. The installation aims to spread holiday cheer globally. Swarovski also introduces a holiday necklace, with proceeds supporting the Baby 2 Baby charity. Additionally, Swarovski decorates Rodeo Drive with crystal displays. The speaker looks forward to family time during the holidays.

What is unique about the Swarovski holiday installation on Rodeo Drive?

• It is a permanent installation.

• It features a live orchestra performance.

• It allows tweets to be displayed from anywhere in the world.

• It is made entirely of gold.

How can people worldwide see their tweets on the Swarovski installation?

• By visiting Rodeo Drive in person.

• Through a dedicated YouTube channel.

• By subscribing to a newsletter.

• By attending a special event.

What is the purpose of the Swarovski holiday necklace?

• To support a charity with a donation.

• To promote a new fashion line.

• To launch a new jewelry collection.

• To celebrate a celebrity partnership.

Which charity benefits from the Swarovski holiday necklace initiative?

• Save the Children

• Baby 2 Baby

• World Wildlife Fund

• Red Cross

What special decorations has Swarovski added to Rodeo Drive for the holiday season?

• Ice sculptures

• Crystal dresses and chandeliers

• Fireworks displays

• Giant Christmas trees