PRESENTATION: Shubhankar Ray

G-Star opens its first denim store on Rodale Drive, Los Angeles, highlighting denim's universal appeal. The brand's philosophy blends street with luxury and raw with chic. G-Star has collaborated with photographer Anton Corbijn for ad campaigns, and he will showcase his work. The new Spring Summer 2012 campaign features French actress Clémence Poesy, who will continue the opening ceremony.

What is the significance of the new G-Star store on Rodale Drive?

• It is the largest store in Los Angeles.

• It is the first store to open in 2022.

• It is the first denim brand on this iconic street.

• It is the first store to sell luxury items.

What is at the core of G-Star's brand identity?

• Streetwear

• Luxury fashion

• Silk

• Denim

Which of the following best describes G-Star's brand philosophy?

• High-tech and futuristic

• Minimalist and simple

• Unexpected combinations and balance

• Traditional and conservative

Who is the iconic photographer that G-Star collaborated with for their ad campaigns?

• Anton Corbijn

• Annie Leibovitz

• Mario Testino

• David LaChapelle

Who is the new model for G-Star's Spring Summer 2012 campaign?

• Marion Cotillard

• Clémence Poesy

• Emma Watson

• Natalie Portman