EVENT CAPSULE CHYRON - JCPenney Launches THE BODY By Elle Macpherson Intimates at JC Penney Showroom on April 10, 2014 i

El McPherson Intimates, with 25 years in business, was created to blend European style, American fit, and Australian ease. The brand introduced 'The Body' collection, focusing on silhouette diversity for different body types and occasions. Partnering with JCPenney, El McPherson expanded its market reach, leveraging over 20 years of lingerie expertise to connect with new consumers.

What was the primary goal when creating the Hero brand?

• To create a luxury-only brand

• To combine European style, American fit, and Australian ease

• To cater exclusively to the European market

• To focus on American trends

What was the main focus of 'The Body' collection?

• To target only young consumers

• To provide budget-friendly options

• To emphasize silhouette with different shaped bras

• To offer a variety of colors

Which company did El McPherson partner with to distribute her collection?

• Macy's

• JCPenney's

• Target

• Nordstrom

What qualities did El McPherson see in JCPenney's that made her want to partner with them?

• Their exclusive European market

• Their emphasis on budget products

• Their innovative and influential nature

• Their focus on luxury

How many years of experience does El McPherson have in the lingerie industry?

• 10 years

• 15 years

• 20 years

• 25 years