Inbound Digital Marketing

The video tutorial explains inbound digital marketing, a model where customers initiate contact with brands through valuable content. It contrasts inbound with outbound marketing, highlighting the importance of SEO and content marketing. Inbound marketing uses techniques to attract, engage, and delight customers, turning them into brand advocates. Strategies include creating content hubs, using social media, and providing customer support. The goal is to build long-term relationships and a self-sustaining loop of customer advocacy.

What does the 'engage' step in inbound marketing involve?

How can brands delight their customers after a purchase?

What is the ultimate goal of inbound marketing in terms of customer relationships?