Google's Ad Dominance, Streaming Landscape

Google's Ad Dominance, Streaming Landscape

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Interactive Video

Business

University

Hard

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The video discusses the digital advertising ecosystem, highlighting a recent conference that covered topics like privacy and public policy. It examines competition within the ad tech space, particularly focusing on Google's market influence. The discussion extends to streaming services, noting the shift from linear TV to ad-supported streaming. The video concludes with an analysis of current advertising trends, predicting slower growth in 2023 but significant increases in areas like CCTV.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some key topics discussed during the conference mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the competition in the Internet ad ecosystem?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do consumers play in the ad tech ecosystem as described in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the report mentioned regarding Google and Meta's market share?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes are occurring in the streaming space according to the text?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker predict about the growth of the digital advertising space in 2023?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker characterize the current state of linear television compared to digital advertising?

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