JCDecaux Co-CEO Looking at Potential Global Acquisitions

JCDecaux Co-CEO Looking at Potential Global Acquisitions

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the advertising market's growth in 2015 and 2016, highlighting strong performance in various regions. It details a major digital rollout in London and innovations in audience targeting. The speaker outlines expansion plans and M&A strategies, emphasizing financial discipline. The potential impact of Brexit on business and the European economy is also explored, with a focus on the need for an Anglo-Saxon approach in Europe.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the strong performance of the advertising market in 2015?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is urbanization affecting the advertising market according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key features of the digital rollout mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What opportunities is the company looking for in terms of M&A?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact could Brexit have on the company's operations in the UK?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company view the importance of the UK market in relation to its overall revenues?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on the Anglo-Saxon approach in Europe?

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