Ford CFO Sees Opportunity in Market Shift

The transcript discusses the company's financial performance, highlighting strong cost management and growth strategies. It mentions the influence of new CEO Jim Hackett on improving company fitness and redesigning business processes. Additionally, it addresses the shift in consumer preference from cars to trucks and SUVs, which presents an opportunity for better margins.

What factors contributed to the strong cost performance mentioned in the text?

How does the new CEO, Jim Hackett, influence the company's focus on fitness?

What redesigns are being undertaken to improve the business operations?

What is the significance of the shift from cars to trucks and SUVs in the automotive industry?

In what ways does the current product mix present an opportunity for Ford?