PepsiCo CEO: I Write Letters to Parents of My Executives

The video discusses various methods of communication used by a CEO to connect with employees, including videos, emails, and personal letters. The CEO also shares a unique practice of writing letters to the parents of senior executives, expressing gratitude for their contributions to the company. This practice has elicited emotional responses from both the executives and their parents, fostering a sense of pride and connection.

How do executives typically react to receiving letters about their performance sent to their parents?

What impact do these letters have on the parents of the executives?