Smucker Seeing Pandemic-Fueled Demand Increase, CEO Says

The video discusses consumer behavior changes during the pandemic, focusing on increased home consumption of products like coffee and peanut butter. It highlights the importance of a strong supply chain and effective marketing to retain new consumers. The impact of COVID-19 on sales is analyzed, showing a shift in consumer habits and brand rediscovery. The video also covers pricing strategies in the competitive pet food market and the company's international business focus, particularly in Canada, where baking trends are on the rise.

What challenges has the company faced regarding pricing power in the peanut butter segment?

How has the pet food market been affected by the pandemic according to the discussion?

What trends are being observed in the Canadian market regarding baking?