Veuve Clicquot Eyes East Africa

The transcript discusses the significance of the African market, particularly South Africa, for the champagne brand Vuv Click. While the US is a crucial market, China is not yet significant. Africa, especially South Africa and Nigeria, is a growing market. The brand's strategy focuses on authenticity and quality, with a strong presence in restaurants and hotels. Despite inflation challenges, the brand has increased prices while maintaining consumer engagement through initiatives like the Bold Woman award. The future strategy involves cautious price adjustments and continued market growth.

In what ways does the brand's history and authenticity play a role in its success in South Africa?

What challenges does the champagne market face in South Africa due to inflation?

What strategies are being employed to maintain champagne sales in the face of rising costs?