LEGO: The Inside Story of a Toy Empire's Comeback

The video explores LEGO's journey from a struggling company at the turn of the millennium to a global powerhouse in toys, games, and films. It highlights LEGO's initial struggles with identity and financial losses, its expansion into various markets, and the eventual crisis due to over-diversification. The narrative also delves into LEGO's headquarters in Billund, Denmark, and the company's historical significance, emphasizing the importance of imagination and creativity in LEGO's success.

What does the phrase 'Everything is awesome' signify in the context of LEGO's brand?

How did LEGO's approach to its core product change in the 1990s?

What was the impact of LEGO's theme parks on the company's resources?